Love this comment left by someone on that article
What a brilliant summary of the current state of affairs. Kevin Mitchell gets it. Federer is not the fan's favourite for what he does, but for what he doesn't do. All the things Murray and Djokovic do, which speaks more to those who aren't looking for idols and figureheads, because they see in them fallible human beings who still triumph in the face of adversity on many occasions. It's the difference between reality-TV and reality. A carefully crafted image and brand vs. raw and oftentimes uncontrolled emotions. And let's face it, which one paints a more honest picture for future generations?
Certainly this interpretation is frowned upon by many, but I present it merely as one POV. I do believe it is at least as valid as many others. I see it in my 9-year old niece who is now getting to play tournaments. She likes Djokovic and Sharapova, and she is learning to face her own emotions. It's quite something to watch, to see her develop. Nothing Murray and Djokovic have done has ever brought the sport into disrepute. I was already stunned at the lack of true support for Murray during the Wimbledon final. It was shameful.
I understand the fascination with Federer, but Murray has grown by leaps and bounds, and is not the same Murray he was 3-4 years ago. Gone is the arrogance and debilitating negativity, and while he certainly has room to grow - come on, which one of us doesn't until the day we die? - he deserves the support.