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Murray Pictures

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Nike won't sponsor Murray. He's not marketable enough like Fraud and Thugdal are.
  I disagree,  think Andy would fill an obvious gap in their UK/US/Aussie market, especially with the fading of Federer. But Andy is famously wary of sponsor and endorsement  time  commitments, so may well be wary of a new big commitment.
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  I disagree,  think Andy would fill an obvious gap in their UK/US/Aussie market, especially with the fading of Federer. But Andy is famously wary of sponsor and endorsement  time  commitments, so may well be wary of a new big commitment.

I agree - I think when Federer's retired, there'll be an opening at Nike for a big-name sponsorship deal. Andy would be ideal for them, or Novak. Andy's Adidas contract ends next year I think - though Nike would really have to offer a lot of cash to beat what Adidas are currently paying him.
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I think Andy is a marketable guy.  They have been playing his "Let's play" commercial quite a bit in the states lately.
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Never said that he isn't marketable. But he is not as marketable as Federer, Nadal or even Djokovic? Why? Because he hasn't won as much as them, simple as that.
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I recently read an article from the US - possibly on here - stating that Andy is more marketable there than Nadal, Fed or Djoko.  Seemingly, many of the US public polled didn't even know who Djokovic is.
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Never said that he isn't marketable. But he is not as marketable as Federer, Nadal or even Djokovic? Why? Because he hasn't won as much as them, simple as that.
True, but they haven't made as much history as Andy has and in such a short period of time as well.
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Never said that he isn't marketable.
You said Nike wouldn't want him, because he's not marketable enough.   No-one said he's more marketable than Federer or Nadal, although as Alis has pointed out, even that is not entirely clear-cut.  There's no single measure of "marketability".  Different companies will find different qualities desirable.   For example, the qualities Moet associate with Fed in their advertising will contrast, or arguably contradict, the qualities Adidas want from Andy.  Adidas comes across as more of a functional brand for serious athletes with grit, while Nike strikes me as a bit more style over substance!

I think the article you mean Alis was that Andy scored significantly higher in likeability than Federer, Nadal or Djokovic, but I think overall Federer and Nadal were more widely known.  People admired his fighting spirit, although obviously winning eventually is an important part of it.
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I think Andy winning Wimbledon sparked off a huge global interest in him, certainly if the world-wide reports about his back surgery and withdrawing from the WTF are anything to go by.
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I agree I think as Andy has been going to USA since he was a junior is an important fact. The people know him and have watched his matches and seen how hard he has worked to win in the USA. The fact that he fought hard win the USA Open and also won Wimbledon they appreciate that. Now that he has won a Grand Slam he will be more recognizable I think he is a good role model for young players his work ethic and never say die attitude is admired. This will make him more marketable and help adidas to sell more of their products.When Smugfed eventually retires I think Andy will take up the slack of his sales.













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Caz
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I think they'll be fighting over him, but I hope he stays with Adidas. I'd hate to see him wearing the same gear as the others!
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Nike like all this logo business and making a new shirt for every single event rather than just every few months.

I prefer Nike, and I think Andy is fine with them too.
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To be honest, for me Adidas makes the most unattractive kits, especially for women. I much prefer a plain style as with Lacoste or even Nike. Yet, I would not want Andy to change to Nadal's or Fed's or del Potro's outfitter. The most authentic kit was certainly Fred Perry although I see that it is very limited in its global reach and also in its variety.
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backtotopic

Apologies if this pic has already been posted, but I like the slogans on Andy and Dani's tops, especially Dani's. wub  Heart


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 That ain't Dani.   Carlos ?
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Excuse me - I wasn't being silly.  A friend has a six year old granddaughter who has blonde streaks in her light brown hair, and would wear nail polish if her mother let her.
Thanks fiverings.  Yes that does sound a plausible explanation.

That's interesting Alis, especially as the photos were presumably taken by a professional photographer!




It was before the days of colour though, Aileen!
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