Waiting for some red top to twist the story to make Andy out as arrogant to the woman's game.
It did worry about that, and I think that probably would have happened a couple of years ago, but I think the media and public now respect Andy a lot more. Once upon a time they'd be happy to throw Andy and his reputation under a bus for a juicy story, but these days they are happier promoting him as a national hero as they do with most of Britain's other sporting stars.
I really think this is where being part of a Management group like XIX comes into play. I don't believe that they've told him not to be rude about the English etc, but I do think they've encouraged him to give the media more, which builds your stock without you having to be fake. I'm sure some of their early digs were down to them having their collective noses out of joint because Andy wouldn't pander to them. I don't think he panders to them now, but he gives the good ones reasonable access, and I think the rest have learned to accept that he is private, and respect that.
It also helps being an Olympic medallist. There seems to be a rule in the British media that they are all treated as heroes, and where taking your training seriously is a virtue, not boring.
As for the match, I can't see it happening - at least not as a straight match. Something may come out of the banter, but IMO, it really is just the players going along with a joke, and the press using it as an opportunity to write yet another Wimbledon related story. I do think it's interesting that the story has made it abroad too, and so long as everyone realises Andy wasn't being boorish in his challenge, it's good for him and the sport. It's in a transitional period, and for many casual fans, Federer and Nadal are the big stars while Djokovic and Murray are still bit players, so this kind of story, while silly, is a good for that. It's also going to come as quite a shock to a lot of British moaners that someone like Serena rates Andy!
It probably helps that Andy has a genuine interest in and respect for the women's game, and that's known amongst the women players and commentators. They would think twice before presuming that he was being arsy.
There are features like this one on ESPN, which are just good fun.http://espn.go.com/video/clip?id=9429453