Bit of a shame IMHO. Andy has always held out against this kind of thing.
Oh, the power of marketing.
I think what he's really held out against is players using their logos on their kit and shoes, and so I sincerely hope he hasn't been persuaded to go down that road.
I will make sure not to buy anything with the logo.
I have no objection to buying something with Andy's logo on it, providing that, like all his current merchandise, the proceeds go to charity.
I do think it's a bit sad, but probably inevitable after he won Wimbledon, that he's got into the clutches of what seems to be fairly high-powered marketing agency (Aesop) whose branding successes so far seem to be mainly drink (alcoholic & non-alcoholic) and food related, although HSBC, SmithKlineGlaxo and Shell are also listed as being among their clients. However, given that this seems to be the first time they've had to deal with marketing a person, and a sports personality to boot, the results could be very interesting and probably quite a challenge for them.