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Highland Spring ends sponsorship with Murray

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Mark
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Highland Spring ends sponsorship with Murray « on: February 15, 2011, 12:40 PM »
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Highland Spring is parting ways with Andy Murray and his brother Jamie as the brand look to concentrate its sponsorship portfolio on grassroots tennis and events across the UK.

The bottle water brand has sponsored the Murray brothers since 2006 but has not chosen to renew its deal. The brothers' management company, 19 Entertainment, will now look for a replacement. Royal Bank of Scotland is tipped as one potential brand.

Sally Stanley, group marketing director at Highland Spring said:

We have been privileged to work alongside Andy and Jamie over the past four years and delighted with the results we have achieved together. Highland Spring is committed to investing in British tennis through our partnership with the Lawn Tennis Association for many years to come. We wish Andy and Jamie the greatest success in their tennis careers and we will continue to be big fans.

Murray's water incident at Wimbledon 2010 (1 video)
[ Last edit by Mark February 15, 2011, 02:41 PM ] IP Logged
Aileen
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Re: Highland Spring ends sponsorship with Murray « Reply #1 on: February 15, 2011, 02:45 PM »
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Thanks for the video.  That incident was hilarious! lol

Well, of course, we don't know the reasons behind this, or what the negotiations involved, so can only speculate.  I'd like to think it was because HS is, like so many other companies, feeling the financial pinch, but the fact is that they have continued or renewed their other sporting contracts - cycling (Sir Chris Hoy in particular), golf, rugby and athletics, as well as with Wimbledon, Queens, the London WTF and the GB Davis Cup team.

It gives me no pleasure to say it, but it does beg the question as to how far Andy's poor performances last year, plus his on-court behaviour, may have affected this decision.

As for the RBS, whose sponsorship deals are understandably being heavily scrutinized, according to the Daily Mail of 4 Feb - "Talks are at an advanced stage about RBS regaining one of the two available spaces on Murray's shirt as part of a much wider endorsement that will see him front a major community tennis initiative."




   

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Daisy
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Re: Highland Spring ends sponsorship with Murray « Reply #2 on: February 15, 2011, 02:46 PM »
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I too wondered if his on-court behaviour had anything to do with this Aileen ...
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Aileen
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Re: Highland Spring ends sponsorship with Murray « Reply #3 on: February 15, 2011, 02:49 PM »
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Phew! Glad somebody else shares my thinking!
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Caz
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Re: Highland Spring ends sponsorship with Murray « Reply #4 on: February 15, 2011, 03:04 PM »
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I think Highland Spring have made a bad decision here. In what other sport do you see the competitors drinking constantly throughout the event? None that I can think of anyway. Unfortunately, Andy may well continue to drink HS in any case, which would give them free advertisments!
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eira_arian
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Re: Highland Spring ends sponsorship with Murray « Reply #5 on: February 15, 2011, 03:09 PM »
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I very much doubt his on court behaviour has anything to do with it Rolling Eyes They started sponsoring him in 2006 when he was moody, snappy and would throw sets in long matches. He's number 5 in the world ffs.
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Daisy
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Re: Highland Spring ends sponsorship with Murray « Reply #6 on: February 15, 2011, 03:12 PM »
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I very much doubt his on court behaviour has anything to do with it Rolling Eyes They started sponsoring him in 2006 when he was moody, snappy and would throw sets in long matches. He's number 5 in the world ffs.

So, you must have another suggestion then ...  perhaps something no-one else has thought of.
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eira_arian
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Re: Highland Spring ends sponsorship with Murray « Reply #7 on: February 15, 2011, 03:14 PM »
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Yes Daisy, because your explanation is the only possible one that can be correct. I wouldn't be surprised if just in terms of strategy and finance they decided not to renew the contract when it came to an end.
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Daisy
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Re: Highland Spring ends sponsorship with Murray « Reply #8 on: February 15, 2011, 03:15 PM »
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Yes Daisy, because your explanation is the only possible one that can be correct. I wouldn't be surprised if just in terms of strategy and finance they decided not to renew the contract when it came to an end.

Laura - it wasn't my suggestion in the first place  Smile  But, undoubtedly your suggestion is the correct one.
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Sir Panda
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Re: Highland Spring ends sponsorship with Murray « Reply #9 on: February 15, 2011, 03:17 PM »
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Quit bitchin', ladies.

This will have nothing to do with on-court behaviour. As Laura alluded to, they gave Andy a generous cash injection when he was a stroppy, volatile teenager.

This could be Highland Spring unable to meet 19 Entertainment's demands, or the cited change in strategy.
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Mark
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Re: Highland Spring ends sponsorship with Murray « Reply #10 on: February 15, 2011, 03:18 PM »
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I very much doubt his on court behaviour has anything to do with it Rolling Eyes They started sponsoring him in 2006 when he was moody, snappy and would throw sets in long matches. He's number 5 in the world ffs.
Good point.
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eira_arian
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Re: Highland Spring ends sponsorship with Murray « Reply #11 on: February 15, 2011, 03:18 PM »
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I'm not saying mine is definitely right or definitely wrong - none of us can possibly know the reasons behind HS's decision. I'm just fed up of the general wailing about Andy's on court behaviour being the reason for everything. Nor did I say that the behaviour on court idea was your own original thought. However in the sense that it is the explanation you seem to favour, it is 'your explanation'.
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Daisy
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Re: Highland Spring ends sponsorship with Murray « Reply #12 on: February 15, 2011, 03:19 PM »
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Quit bitchin', ladies.

This will have nothing to do with on-court behaviour. As Laura, alluded to, they gave Andy a generous cash injection when he was a stroppy, volatile teenager.

This could be Highland Spring unable to meet 19 Entertainment's demands, or the cited change in strategy.

There's another good suggestion - best yet ...  Smile
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Daisy
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Re: Highland Spring ends sponsorship with Murray « Reply #13 on: February 15, 2011, 03:21 PM »
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I'm not saying mine is definitely right or definitely wrong - none of us can possibly know the reasons behind HS's decision. I'm just fed up of the general wailing about Andy's on court behaviour being the reason for everything. Nor did I say that the behaviour on court idea was your own original thought. However in the sense that it is the explanation you seem to favour, it is 'your explanation'.


 Rolling Eyes




 


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eira_arian
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Re: Highland Spring ends sponsorship with Murray « Reply #14 on: February 15, 2011, 03:23 PM »
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Just explaining myself, so we all know where we stand Smile
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