There used to be a thing called google whacking where you had to find two words that brought up exactly 1 result. It doesn't work any more now though since Google brings up a load more results.
Yes, Dave Gorman wrote a book about it, then a show - my son saw it.http://www.davegorman.com/projects_googlewhack_adventure.html
"Initially googlewhacking seemed to be a pleasant enough distraction. Just something to do while sitting at my computer thinking about how to start writing my novel. I had no idea it was about to take over my life..."