Part of my copywriting coursework includes having to create 3 pieces of advertising copy (billboards, TV, radio, adshels, light boxs, point of sales, petrol pump ads, etc), for Adidas as sponsors of the World Cup.
I'm not a huge football fan and I would like as much outside input as possible.
So to the all the MW football and Adidas fans out there....what kind of sports advertising do you like the best, give me examples. Where would you take in advertisements the most, through what medium, do you wear Adidas?
What is your favourite thing about football, bar the actual game?
This might be fun as well, if u can think of the typical male (aged 12 to 24), who would wear Adidas. Give him a name, what he does, his clothing from head to toe, what people would think of him, why he likes football, his relationships....everything, make a person completely from your imagination. You can choose a young Adidas purchaser, or another older one.
e.g. Mickey, is 15 years old, he wears white adidas bottoms and always light blue somewhere in his outfit, he wears very white trainers, a gold chain, and a white adidas cap. He likes football because he can hang around with his mates, he likes to drink, he talks/plays/lives football, girls always come second, they smoke and their parents sometimes roll their eyes at their children...but still buy them Adidas.
I would really appreciate your help guys