Keep of the cheese I say.
And there's problems with empty seats - I noticed quite a few empty seats for centre court earlier.
From James Pearce at the beeb:-
Empty seats were one of the biggest problems at the Beijing Olympics, and after those Games Lord Coe promised that he would do everything in his power to prevent the same happening in London.
Sponsors are traditionally the greatest culprits, and Coe has previously threatened to name and shame companies which do not use their tickets. It's too early in the Olympics for any action like that to be taken, but London 2012 will look into who should have been sitting in those empty seats.
The media are also probably guilty of not using their full allocation. That is often an issue in the early heats, when there is less media interest than for finals.
Nearly all the cheaper seats at today's events have been filled; it's the expensive ones in sight of the cameras which have not been so well used. It's hardly surprising that those people who have spent the past year trying in vain to buy tickets have been frustrated when they see so many empty seats.