Its which way you want to take it Chris. Its two sides of the same thing.
A big serve means less chances of a return and so the play is less exciting.
Arguably, it makes a good return that more exciting. Think back to Sampras-Agassi, noone could stop Sampras' serve consistantly apart from Agassi. Games between the two were highly anticipated.
Truth is though, the serve has taken over both genders of tennis, including women's. It's not something I'm all that fond of. But these things tend to go in cycles.
Anyway, when I talk about what a player can do I don't just mean in relation to the serve, though the serve is pretty much the obvious example.
I don't agree that womens tennis is less exciting than mens. You get a lot more rallies in the womens game, it's less about serve.
I think tennis is one of the few sports where the womens version is given as much coverage as the mens.... they're considered equal by many, why should pay be any different? You can't say that about others sports.... I mean the average person on the street could probably name quite a few womens tennis players, but how many could name golfers, or ladies footballers?
Question is, could they name you the World #1 Women's player? Most would say Sharapova. Ask the same for the Men's, and they'd probably say Federer.