I actually find it interesting that he managed to get 10 heads in a row in just 9 hours. Using laws of probability, it would take on average around 500 goes to get it right. I think its more likely they edited the film, but they'd never admit it...
Just stumbled on this thread while reading old posts (sad, eh?), and thought I had to respond to that (sadder, eh?).
If you assume that each unsuccessful instance lasts (on average) 5 tosses (because obviously he abandons the run of ten as soon as it fails), then you would get 511 x 5 = 2,555 tosses before the start of his successful run (on average).
If each toss takes about 5 seconds (time yourself), then on average he should start the final run in 213 minutes.
Which is just under 4 hours (if you didn't see the programme, he just stood in front of a plastic? bowl tossing the same coin into it, over and over again).
So, even if he stopped for cramp or coffee from time to time, I'd say he was actually
unlucky for it to last 9 hours.