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Murray hires PR guru to fix bad image
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Topic: Murray hires PR guru to fix bad image (Read 1042 times)
MurraysWorld
Futures Level
Posts: 424
Location: Schuberg Philis datacenter, Amsterdam.
Murray hires PR guru to fix bad image
« on: March 21, 2008, 10:57:34 PM »
Andy Murray has
hired PR guru, Stuart Higgins
, a former editor of The Sun, to help fix his image which has recently been suffering.
The Scot has caused a lot of controversy with his Davis Cup pull out and public battle with his brother, Jamie.
The talented Scot has the world of tennis at his sponsored feet, but he will insist on planting both plates firmly 'in it'. Last month even brought an extraordinary rebuke from his younger brother for missing the Davis Cup tie in Buenos Aires.
He shouldn't have to part with any coins to discover the best course of action. Here it is: smile more often; try not to scowl, shout, throw your racket or wave at friends in the bleachers; answer questions from representatives of the media with a gentler touch. Crack a few jokes if you like.
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Mark
Murraymaniac
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Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #1 on: March 21, 2008, 10:59:41 PM »
Good move by Murray - he is so utterly disliked by the majority of the British public, Stuart has a hell of a job to do.
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Banannie
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Re: Murray hires PR guru to fix bad image
« Reply #2 on: March 21, 2008, 11:43:07 PM »
I saw this in some PR magazine like a week ago... it was on the front page as well
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scoobydoo
Re: Murray hires PR guru to fix bad image
« Reply #3 on: March 21, 2008, 11:50:18 PM »
Why is it a good move? Another person to the team, lets fix Andy! Lets face it, the kid is just not as good as we all thought. The bubble has burst and Andy is on his way down, FedX was right. Andy has not improved in the last year, or has he
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netcord
Seed
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'In Gord, wee flushed!'
Re: Murray hires PR guru to fix bad image
« Reply #4 on: March 21, 2008, 11:59:55 PM »
Seems like a
nice
guy?
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Mark
Murraymaniac
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Location: London
Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #5 on: March 22, 2008, 12:08:11 AM »
Quote from: scoobydoo on March 21, 2008, 11:50:18 PM
Why is it a good move? Another person to the team, lets fix Andy! Lets face it, the kid is just not as good as we all thought. The bubble has burst and Andy is on his way down, FedX was right. Andy has not improved in the last year, or has he
On technical terms Murray has improved but as a whole it's too early to say. He has yet to achieve something this year that suggests he has improved.
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Sir Panda
John McEnroe
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Re: Murray hires PR guru to fix bad image
« Reply #6 on: March 22, 2008, 02:19:25 AM »
Pffft, you're either liked or you're not liked - he's a bloody sportsssman.
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Mark
Murraymaniac
Posts: 23,462
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Location: London
Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #7 on: March 22, 2008, 02:53:50 AM »
Although it's a good news, it's sad to see that Andy is willing to show a fake personality to get people on his side. One of the best things about him was he was always himself, no more of that anymore
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Tommy
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Vote Conservative
Re: Murray hires PR guru to fix bad image
« Reply #8 on: March 22, 2008, 03:20:34 AM »
Yep he is right. Ive moved away from him. Have not liked him at all recently. (why I sorta supported Haas the other day)
Fix him up please! Although...with someone from THE SUN, does he have a chance?
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kayll
Satellite Level
Posts: 226
Re: Murray hires PR guru to fix bad image
« Reply #9 on: March 22, 2008, 10:46:44 AM »
To some extent whether he is liked or not is irrelevant. McEnroe was the most hated man of the tabloids for years and look how well liked he is now!
What is far more important to me is that this seems to be suggesting Andy does not like not being liked. I still think his decision over the DC made in the way it was was a big mistake and I don't think he can get over that except to give it time. I noticed he had done something with kids soon after and suspected he was trying to get some brownie points as a good person.
Andy cannot change his temperament - that is something we are born with and have life long. With good coaching he can learn to use it more constructively.
I think he'd be better just taking a step back, noticing if he has made mistakes and genuinely sorting them out and then the best he can really do is just be himself.
I don't think he is in line for the most angelic personality of the year but there is a lot of long term benefit in being genuine.
I think this may have something to do with the loss of confidence thing we were talking about...and I think Andy, given his age and inexperience still needs a strong older person around to cushion him and even to advise him against silly mistakes... but I just hate the artificiality of pretend personalities created by PR people!
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Mark
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Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #10 on: March 22, 2008, 11:12:07 AM »
Murray doing that thing with the children really annoys me, that sort of PR pisses me off. Those aces for charity was also 100% PR, I just wish we only saw the genuine Andy even if that meant no giving to charity.
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thomasredlegs
ATP Level
Posts: 2,310
Re: Murray hires PR guru to fix bad image
« Reply #11 on: March 22, 2008, 11:12:25 AM »
Quote from: Mark on March 22, 2008, 02:53:50 AM
Although it's a good news, it's sad to see that Andy is willing to show a fake personality to get people on his side. One of the best things about him was he was always himself, no more of that anymore
I believe Murray can still be genuine and sincere, and, with the help of good PR, perhaps he can avoid some of the more obvious pitfalls.
Maybe the question is ......... is his basic persona one which is readily disliked? Based on some media articles and responses to same, it would appear so.
So, perhaps PR can help remedy the situation - some would say this is reprehensible, but it is a generally accepted MO and AM needs someone to shine light on his personal qualities and tennis abilities rather than his failings.
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Allan
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Location: Falkirk, Central Scotland
He's got problems...
Re: Murray hires PR guru to fix bad image
« Reply #12 on: March 22, 2008, 11:21:52 AM »
Quote from: Banannie on March 21, 2008, 11:43:07 PM
I saw this in some PR magazine like a week ago... it was on the front page as well
Yeah, this story's like a
week old
.
But it is a slow Murray news weekend.
Quote from: thomasredlegs on March 22, 2008, 11:12:25 AM
I believe Murray can still be genuine and sincere, and, with the help of good PR, perhaps he can avoid some of the more obvious pitfalls.
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Tonie
Re: Murray hires PR guru to fix bad image
« Reply #13 on: March 22, 2008, 11:56:40 AM »
The only thing Andy Murray needs to face is that he is not good enough as the Hype has put it. His tennis needs a lot of improvment, just see how many times his unconditionnal fans are begging him to work on the serve, which he is doing... but at a slow pace compared to expectations; then his maturity suffers a lot from his temperment. PR can do little on this, self mastery is built up from younger age, sport is helping him to catch up; since Brad left this has been a little more difficult. He should just improve his sport as he tries not to behave like a spoilt kid. This should be enough!
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matchpoint
Newbie
Posts: 47
Re: Murray hires PR guru to fix bad image
« Reply #14 on: March 22, 2008, 12:32:23 PM »
Tonie, I agree, time to mature and build on experience is the key.
There's a good saying "Good judgement comes from experience...experience comes from poor judgement"
The thing is everyone is so impatient - they want Andy as the finished article now - both as a person and a player.
Sorry, but I think this website should take some responsibility for creating/maintaining negative aspects.
I trawl through a number of tennis sites and there is no shortage of comments from Murray-bashers, without there being so many on this site that purports to be from his supporters.
Yes, I've said before, I come on here because I enjoy a variety of viewpoints and, like after the Haas match, I find the comments really interesting and thought-provoking. I do feel though that sometimes you lot should tone down some of your comments, many of which seem designed to provoke a reaction -maybe have your own private thread where you can spew out your total demolition viewpoints as much as you like?
Because, for the ordinary supporter viewing this site, it really does come across that the bottom line is that you do not like Andy.
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kayll
Satellite Level
Posts: 226
Re: Murray hires PR guru to fix bad image
« Reply #15 on: March 22, 2008, 01:08:36 PM »
Quote from: matchpoint on March 22, 2008, 12:32:23 PM
Tonie, I agree, time to mature and build on experience is the key.
There's a good saying "Good judgement comes from experience...experience comes from poor judgement"
The thing is everyone is so impatient - they want Andy as the finished article now - both as a person and a player.
Sorry, but I think this website should take some responsibility for creating/maintaining negative aspects.
I trawl through a number of tennis sites and there is no shortage of comments from Murray-bashers, without there being so many on this site that purports to be from his supporters.
Because, for the ordinary supporter viewing this site, it really does come across that the bottom line is that you do not like Andy.
You know what, I thought just the same when I first joined the board...However, unless you are going to delete all the non positive posts like happens on his official site, that is how things will be....
and, I don't think it has much to do with Murray-bashing, I think it has a lot more simply to being a forum. If you were watching a match at home you would communicate your feelings with those around you. Very few people always have only positive feelings, so the whole lot seem to get said here. I have seen far more offensive postings on his own site before they have been deleted than we usually get here, apart from Fuz!
You are obviously feeling protective of Andy just now. I'm sure he will survive...
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Mark
Murraymaniac
Posts: 23,462
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Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #16 on: March 22, 2008, 01:14:58 PM »
Quote from: kayll on March 22, 2008, 01:08:36 PM
You know what, I thought just the same when I first joined the board...However, unless you are going to delete all the non positive posts like happens on his official site, that is how things will be....
Indeed and if you spend one minute on AM.com, the 100% fanboy attitude can sometimes make you sick. And it's a disgrace that they delete negative posts on the new articles (and the forum I assume) for PR reasons.
However, matchpoint has a point which is there sometimes can be a surprising amount of negativity of Murray on this website which I'm sure turns some people away but this is what you get with absolute freedom of speech.
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JohnW
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Re: Murray hires PR guru to fix bad image
« Reply #17 on: March 22, 2008, 01:17:46 PM »
Quote from: Mark on March 22, 2008, 01:14:58 PM
However, matchpoint has a point which is there sometimes can be a surprising amount of negativity of Murray on this website
Yes, most of it from you...
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Mark
Murraymaniac
Posts: 23,462
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Location: London
Murray, please get rid of the yes-men.
Re: Murray hires PR guru to fix bad image
« Reply #18 on: March 22, 2008, 01:21:22 PM »
I won't dispute that a lot of the negativity, not the majority though, can come from me but I'm still a fan
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nhilun
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Re: Murray hires PR guru to fix bad image
« Reply #19 on: March 22, 2008, 01:23:43 PM »
Stuart Higgins?
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