"all papers making a fuss" Really? The Daily Mail , yes, obviously, but which others?
There is this in the Guardian:
The BBC was caught out by Andy Murray's swearing during his five-set quarter-final clash with Fernando Verdasco on Wednesday. Having lost the second set, he apparently exclaimed: "******* wanker, what are you doing?" Commentator Andrew Castle spluttered: "I do apologise for the language of course, but you can understand the frustration Andy Murray feels at this point. He really is torturing himself." The Daily Mail ran a page on Murray's "volley of obscenities" on Thursday, reporting that viewers "reacted with anger" over the incident. It said one Twitter user, Poorya Mortavaz, wrote: "If a footballer swore as much as Murray people would be up in arms. But apparently it's OK in tennis? DoubleStandards #wimbledon." But where are the angry viewers? When contacted by Monkey, the BBC said that just 10 viewers had complained – hardly a storm of Jonathan Ross and Russell Brand proportions. Perhaps the Mail might try to find a new racket the next time it tries to serve up a controversy.
for the uncensored text see http://www.guardian.co.uk/media/2013/jul/04/andy-murray-wimbledon-daily-mail-bbc
10 complaints. 10 million viewers. End of story.