I remember at one point that Andy was rumoured to want to make changes and come away from Simon Fuller's company. Maybe getting someone else involved, someone who has played the game, is something of a compromise with that.
The thing is, I see no point in worrying about Andy working with someone like Bhupathi, or Simon Fuller for that matter. Of course their role is to increase Andy's profile and earning potential. That is what they are for.
It's a good point that that's what they are there for. I did get the impression that the rumours about Andy wanting to leave came because they knew word was out for someone to look after that side of things, but Fuller has a reputation for partnership working, so I expect the plan was always to have someone from the tennis side of things working brought in to work with the existing personnel who have already been working with Andy, know what he wants, and with a great deal of experience of press/PR and (as much as I hate the word) branding.
The press like to link Fuller to the Spice Girls, but usually forget to mention that he's managed Annie Lennox for a very long time. I remember her saying (years ago) that the media presumption is that he's all pushing for big business deals, but she loves working with him, because they've got a great relationship, there's a lot of trust, and he doesn't try to make her do anything she doesn't want to do. He listens to what she wants, and works makes that happen for her.
A good PR/management company doesn't just push the image of their client, they should be protecting their interests, and so far I think XIX have done that for Andy. I'm convinced that if Andy had been with a company like that back when he made his England joke, the papers wouldn't have dared to run with it the way they did. They'd have been put in their place very quickly.
At the same time, I remember an interview with Fuller talking about his pop acts, and saying that he liked to get them sponsorship deals, not just because of the money, but because when an act works with a big brand, the might and PR of that big brand take care of a lot of the promotional side of things. In the case of The Spice Girls, it would be someone like Pepsi, whereas with Andy it's mainly going to be the sports brands, such as Adidas and HEAD who make sure Andy gets good write-ups in the sports press and anywhere else they might advertise, (as well as keeping him in shorts, shoes and racquets).
IMO, a good management company gets on and does stuff on your behalf, so their client doesn't need to worry about it. Bhupathi seems very keen, which should be good, but makes me a bit anxious he'll be over-zealous and could go over the top. Then again, hopefully he knows the tennis tour well enough to know when is a good time to discuss brilliant business ideas, and when Andy needs to be left alone and protected from those distractions.
Anyway, I don't know why any of us are worrying about Andy being distracted by new business ideas. He seems far too interested in his Fantasy Football League team to have time for them!