Moving swiftly onhttp://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10639016/What-price-can-you-put-on-the-chance-to-see-Andy-Murray-win-Wimbledon-again.html
The All England Club is banking on it being one of the hottest sporting tickets in years to come and announced plans to raise £100m to fund redevelopment of its grounds through the sale of debentures.
The debentures, which entitle the holder to one Centre Court ticket for each day of the two-week championship for five years, will go on sale in April. The price has not yet been set, but Andy Murray’s historic men’s singles victory last year is likely to have fuelled demand.
Five years ago, the debentures were sold for £27,750 and raised £60m revenue, but Philip Brook, chairman of the All England Club, said the 2016-2020 debentures could raise as much as £100m, suggesting a 66pc price increase.
Finance director Richard Atkinson said the “general perception of tennis” and public interest in Murray should push up prices. Debenture holders can sell them on and the price of transfer sales has significantly increased, with two recently selling for £90,000 each.
Mr Brook said the improved economic climate would also have an impact: “Looking back, I think you can say, had economic conditions been better last time, the price would have been higher”.
The All England Club will consult Rothschild before setting the price. “What we’re very keen to do is price the debenture issue at a level where our customers want to come back again,” he said, admitting it was unclear whether the strong public interest would outlast the Andy Muray era.
The final price will be announced on 24 April when 2,500 Centre Court debentures go on sale. Holders are “overwhelmingly” UK-based, but the All England Club is also advertising in the US to attract an international audience.
The debenture revenue is intended to fund the “Wimbledon Master Plan”, which was published last year. It outlines a series of renovations, including the installation of a retractable roof and more seats on Court One, the repositioning of championship and practice courts and an entrance plaza.
Debentures, which are sold every five years, are legally considered five year zero coupon debt securities, and can be permanently sold or leased for a set period.
In December 2014, Wimbledon’s market price for the all 13 days of the Wimbledon season was £9,900, while the price for the final Sunday alone was £2,400.
Despite the high price tag for debentures, All England Club said a ground pass ticket would still cost £20 this year, the same price since 2008.